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In matters of service and customer service, there is always something to strive for. High quality service from the perspective of an organization may not work with a specific client and their specific issues. In this case, it is worth paying attention to service standards, rather than following customer loyalty. Service maintenance should work like an assembly line: accurately, quickly, efficiently and the same everywhere. You can never know in advance whether a client will return tomorrow, whether the company was able to solve his problems, whether he is satisfied with the service. This should not affect the quality of your service.

Models of such service are found in large companies where all efforts are directed at automating processes, including customer service. Until recently, this was their competitive advantage, but today, when consumer requirements for personalized service are growing, it has become their weak point.

It has become common practice to use an auto-informant. The recorded voice seems polite, but does not motivate you to wait for a real person's response for 40 minutes. Individual attention to each client becomes the path to success and victory over competitors.